Saying no to Facebook: Uncovering motivations to resist or reject social media platforms

نویسندگان

چکیده

Literature on people’s motivations for using social network sites is plentiful, yet articles intrinsic resisting or rejecting them are scarce. This article explores nonuse. A survey was carried out among 210 Facebook nonusers (113 resisters and 97 rejecters) between 18 35 years of age. Exploratory factor analysis the data indicated that their nonuse can be grouped into five categories: platform specific issues, disinterest, time management privacy pressure. Overall, were found to sturdier in (negative) beliefs than rejecters.

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ژورنال

عنوان ژورنال: The Information Society

سال: 2021

ISSN: ['1087-6537', '0197-2243']

DOI: https://doi.org/10.1080/01972243.2021.1924905